Nutworks Inc. –
a childrens book about strategy

11 November 2016
Prof. Klaus Hesse

Diplom Theorie
Prof. Dr. Marc Ries

Nutworks Inc.- a children’s book about strategy explains competitive strategy to children and adults. The reader joins CEO Kent Knut and his team of engineers on their journey to developing the first fully electric commercial aircraft. On their path, they assess various challenges from justifying the need for new aircraft, to the rationale for an electric aircraft and the process of determining the market potential as well as internal resources needed for production and commercialization.