28 October 2016
Prof. Frank Georg Zebner
Dipl.Ing.-Des. Fabian Kollmann
(Head of Industrial Design at Bosch Thermotechnik GmbH)
Prof. Dr. Martin Gessmann
As a co-operation project at Bosch Thermotechnik, CUBE aims to ensure that the company’s brand values are represented through the product design. In concrete terms, this means that unified systematic design elements not only increase the recognition value, but they also strengthen the brand values. What is more, the brand’s core can also be reflected in the products.
The project was supported by Bosch Thermotechnology.